Comments on: How Starbucks became one of the top Moon Cake seller in China? https://marketingtochina.com/mooncakes-more-gift-than-food/ Smart Tips for Smart Business in China Sat, 29 Jul 2023 23:56:03 +0000 hourly 1 https://wordpress.org/?v=6.9 By: Iga https://marketingtochina.com/mooncakes-more-gift-than-food/#comment-337960 Sat, 29 Jul 2023 23:56:03 +0000 https://marketingtochina.com/?p=1632#comment-337960 In reply to Anna Chen.

Hello Anna. Sorry to disappoint, but at the data comes from 2019, it’s impossible for us now to remember where it came from, but might be from the annual report of Starbucks from that year.

]]> By: Anna Chen https://marketingtochina.com/mooncakes-more-gift-than-food/#comment-337944 Sat, 29 Jul 2023 17:12:44 +0000 https://marketingtochina.com/?p=1632#comment-337944 Dear sir/madam,
my name is Anna and I’ve read the article ‘mooncakes more gift than food’ on the marketingtochina homepage. I’m now writing my thesis and my theme is exactly about the localization strategy of Starbucks in China. One of the strategies that I think Starbucks is in the lead is its cultural adaptation. I have a quick question on the data here as it said that ‘in 2019, China’s moon cake output was about 364,000 tons, a year-on-year increase of 1.4%; sales were about 19.67 billion yuan, a year-on-year increase of 7.9%. China’s moon cake sales in 2019 reached 1.38 billion pieces, which is equivalent to eating one piece of moon cake for every Chinese.’ Where does the data come from? Is it from the interview or on the annual report of Starbucks? How do you guarantee the accuracy of the data? Thanks for your time and I’m looking forward to the feedback.

Best regards,
Anna

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