![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/06\/Baidu-300x219.gif\")
<\/figure>\n<\/div>\n\n\nSorry, it is almost impossible<\/span>!<\/h4>\n\n\n\nSEO on Baidu\u00a0or in so.com<\/a> or sogou.co<\/a>m (algorithms are almost the same) If you\u2019re aiming to reach a Chinese digital audience, it\u2019s vital to subcontract the SEO<\/a> of your business to a professional SEO agency specialized in the Chinese market. Why? In China, the \u2018mighty\u2019 Google is blocked by the \u2018Great China Firewall\u2019. Baidu owns more than 70% market shares of search engines in China, with more than 700 million monthly active mobile search users. So a Chinese website is the first thing an SEO agency in China will recommend, after that, there is much work to be done in order to access a huge pool of traffic via the SEO process. What follows are the five steps that let your website gain trust and have a perfect SEO<\/a>.<\/p>\n\n\n\n1\/ Onsite optimization: 10% of the Job<\/h3>\n\n\n\n
In many situations, the present decisions must be made while having no or incomplete knowledge of the future online. In such cases, online optimization is used.<\/p>\n\n\n\n
\u2018\u2019Making the website more Baidu friendly\u2019\u2019<\/p>\n\n\n\n
Optimizing the website for Baidu is vital for online success in China. This process will improve your ranking and by extension help, more customers find you when they search for keywords related to your business sector or activity.<\/p>\n\n\n\n
Without Onsite optimization, you will always be struggling to keep up with the rest of the competition.<\/p>\n\n\n\n
2\/ Content: 10% of the working<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/05\/content-marketing-idea-lightbulb-ss-1920-1024x576.jpg\")
<\/figure>\n<\/div>\n\n\n\u2018\u2019Your content must be optimized for the search engine\u2019\u2019<\/p>\n\n\n\n
Adding content can be a real challenge in many cases, for example when you\u2019re dealing with an e-commerce website in the retail space, sometimes it\u2019s a platform restriction, the other times adding too much content can push the product down the page or distract the user.<\/p>\n\n\n\n
It\u2019s important to have keyword-focused content in order to gain more visibility, but it\u2019s not everything, the content must be original and should make sense.<\/p>\n\n\n\n
3\/Backlinks: 60-70% of the work<\/h3>\n\n\n\nBacklinks = popularity of your website on the Web <\/strong><\/h5>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2017\/06\/popular-SEO.gif\")
<\/figure>\n<\/div>\n\n\nBacklinks campaign will take 70% of the SEO process time (depending on the competition on the keywords). In order to increase the website\u2019s position (ranking in Baidu), you need to increase the popularity of the website, how do you do that?<\/p>\n\n\n\n
You increase the popularity of your website by creating pages and articles that speak about your website. This process takes a lot of energy and a lot of time because the SEO agency will be writing very good articles<\/p>\n\n\n\n
Web content matters a lot to onsite optimization. The post or the article must be unique with valuable information and the title must grab attention and be eye-popping.<\/p>\n\n\n\n
4\/Trust-rank: difficult to evaluate.<\/h3>\n\n\n\n
Trust rank is an algorithm that calculates how many websites talk about you. If you have different pages or websites that link to your websites, it will increase the TrustRank score. In China, it is so important to be ranked as a good reference site, because Chinese people rely always on the opinion of others.<\/p>\n\n\n\n
An SEO agency in China will have special techniques to increase the trust rank of your website.<\/p>\n\n\n\n
Backlinks leading to your website are like the backbone for a good trust-rank score, it is important to have links pointing to your website from other relevant websites, and the longer the links are pointing to you, the more trusted they become. On the other hand, good websites won\u2019t be linking out to bad websites.<\/p>\n\n\n\n
So by having a good trust rank score, Baidu says \u2018\u2018This website is great, the information on this site is just right for my customers, and so if it’s published on this site then I think it\u2019s going to be the best place for my customers to read it\u2019\u2019<\/p>\n\n\n\n
5\/ Website updates (10% of the work)<\/h3>\n\n\n\n
Having a website that stays the same for a long time, a very long time, is boring and not competitive. The SEO agency will update the pages from a to z, why? Because the more your website is updated, the more trust score you get from Baidu.<\/p>\n\n\n\n
The website update is regarding the content, the programming source code, the SEO modification, the web design, etc.<\/p>\n\n\n\n
Keeping the website fresh in a constantly growing and evolving environment (Internet) is a must because simply a website that is not updated loses its value.<\/p>\n\n\n\n
Baidu not only love frequently updated sites but fresh websites also, it means:<\/p>\n\n\n\n
\n- Inciting visitors to check back often for new content and updates.<\/li>\n\n\n\n
- Featuring company news like new services, products, etc.<\/li>\n\n\n\n
- Providing value (without directly pitching your leads all the time).<\/li>\n<\/ul>\n\n\n\n
An SEO agency treats your website as a garden, if it\u2019s left unattended, weeds will grow and plants will shrivel up and die.<\/p>\n\n\n\n
Trimming fertilizing, pruning, and removing pests in a strategic manner will get the most out of the garden; Your website is the same, it needs regular updates and maintenance to keep it functioning in a proper way so it can attract visitors and extension generates maximum revenue.<\/p>\n\n\n\n
GMA the SEO agency for China!<\/h2>\n\n\n\n
1\/ Onsite optimization: 10% of the Job<\/h3>\n\n\n\n
In many situations, the present decisions must be made while having no or incomplete knowledge of the future online. In such cases, online optimization is used.<\/p>\n\n\n\n
\u2018\u2019Making the website more Baidu friendly\u2019\u2019<\/p>\n\n\n\n
Optimizing the website for Baidu is vital for online success in China. This process will improve your ranking and by extension help, more customers find you when they search for keywords related to your business sector or activity.<\/p>\n\n\n\n
Without Onsite optimization, you will always be struggling to keep up with the rest of the competition.<\/p>\n\n\n\n
2\/ Content: 10% of the working<\/h3>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u2018\u2019Your content must be optimized for the search engine\u2019\u2019<\/p>\n\n\n\n
Adding content can be a real challenge in many cases, for example when you\u2019re dealing with an e-commerce website in the retail space, sometimes it\u2019s a platform restriction, the other times adding too much content can push the product down the page or distract the user.<\/p>\n\n\n\n
It\u2019s important to have keyword-focused content in order to gain more visibility, but it\u2019s not everything, the content must be original and should make sense.<\/p>\n\n\n\n
3\/Backlinks: 60-70% of the work<\/h3>\n\n\n\nBacklinks = popularity of your website on the Web <\/strong><\/h5>\n\n\n\n<\/figure>\n<\/div>\n\n\nBacklinks campaign will take 70% of the SEO process time (depending on the competition on the keywords). In order to increase the website\u2019s position (ranking in Baidu), you need to increase the popularity of the website, how do you do that?<\/p>\n\n\n\n
You increase the popularity of your website by creating pages and articles that speak about your website. This process takes a lot of energy and a lot of time because the SEO agency will be writing very good articles<\/p>\n\n\n\n
Web content matters a lot to onsite optimization. The post or the article must be unique with valuable information and the title must grab attention and be eye-popping.<\/p>\n\n\n\n
4\/Trust-rank: difficult to evaluate.<\/h3>\n\n\n\n
Trust rank is an algorithm that calculates how many websites talk about you. If you have different pages or websites that link to your websites, it will increase the TrustRank score. In China, it is so important to be ranked as a good reference site, because Chinese people rely always on the opinion of others.<\/p>\n\n\n\n
An SEO agency in China will have special techniques to increase the trust rank of your website.<\/p>\n\n\n\n
Backlinks leading to your website are like the backbone for a good trust-rank score, it is important to have links pointing to your website from other relevant websites, and the longer the links are pointing to you, the more trusted they become. On the other hand, good websites won\u2019t be linking out to bad websites.<\/p>\n\n\n\n
So by having a good trust rank score, Baidu says \u2018\u2018This website is great, the information on this site is just right for my customers, and so if it’s published on this site then I think it\u2019s going to be the best place for my customers to read it\u2019\u2019<\/p>\n\n\n\n
5\/ Website updates (10% of the work)<\/h3>\n\n\n\n
Having a website that stays the same for a long time, a very long time, is boring and not competitive. The SEO agency will update the pages from a to z, why? Because the more your website is updated, the more trust score you get from Baidu.<\/p>\n\n\n\n
The website update is regarding the content, the programming source code, the SEO modification, the web design, etc.<\/p>\n\n\n\n
Keeping the website fresh in a constantly growing and evolving environment (Internet) is a must because simply a website that is not updated loses its value.<\/p>\n\n\n\n
Baidu not only love frequently updated sites but fresh websites also, it means:<\/p>\n\n\n\n
\n- Inciting visitors to check back often for new content and updates.<\/li>\n\n\n\n
- Featuring company news like new services, products, etc.<\/li>\n\n\n\n
- Providing value (without directly pitching your leads all the time).<\/li>\n<\/ul>\n\n\n\n
An SEO agency treats your website as a garden, if it\u2019s left unattended, weeds will grow and plants will shrivel up and die.<\/p>\n\n\n\n
Trimming fertilizing, pruning, and removing pests in a strategic manner will get the most out of the garden; Your website is the same, it needs regular updates and maintenance to keep it functioning in a proper way so it can attract visitors and extension generates maximum revenue.<\/p>\n\n\n\n
GMA the SEO agency for China!<\/h2>\n\n\n\n
<\/figure>\n<\/div>\n\n\n\u2018\u2019Your content must be optimized for the search engine\u2019\u2019<\/p>\n\n\n\n
Adding content can be a real challenge in many cases, for example when you\u2019re dealing with an e-commerce website in the retail space, sometimes it\u2019s a platform restriction, the other times adding too much content can push the product down the page or distract the user.<\/p>\n\n\n\n
It\u2019s important to have keyword-focused content in order to gain more visibility, but it\u2019s not everything, the content must be original and should make sense.<\/p>\n\n\n\n
3\/Backlinks: 60-70% of the work<\/h3>\n\n\n\nBacklinks = popularity of your website on the Web <\/strong><\/h5>\n\n\n\n<\/figure>\n<\/div>\n\n\nBacklinks campaign will take 70% of the SEO process time (depending on the competition on the keywords). In order to increase the website\u2019s position (ranking in Baidu), you need to increase the popularity of the website, how do you do that?<\/p>\n\n\n\n
You increase the popularity of your website by creating pages and articles that speak about your website. This process takes a lot of energy and a lot of time because the SEO agency will be writing very good articles<\/p>\n\n\n\n
Web content matters a lot to onsite optimization. The post or the article must be unique with valuable information and the title must grab attention and be eye-popping.<\/p>\n\n\n\n
4\/Trust-rank: difficult to evaluate.<\/h3>\n\n\n\n
Trust rank is an algorithm that calculates how many websites talk about you. If you have different pages or websites that link to your websites, it will increase the TrustRank score. In China, it is so important to be ranked as a good reference site, because Chinese people rely always on the opinion of others.<\/p>\n\n\n\n
An SEO agency in China will have special techniques to increase the trust rank of your website.<\/p>\n\n\n\n
Backlinks leading to your website are like the backbone for a good trust-rank score, it is important to have links pointing to your website from other relevant websites, and the longer the links are pointing to you, the more trusted they become. On the other hand, good websites won\u2019t be linking out to bad websites.<\/p>\n\n\n\n
So by having a good trust rank score, Baidu says \u2018\u2018This website is great, the information on this site is just right for my customers, and so if it’s published on this site then I think it\u2019s going to be the best place for my customers to read it\u2019\u2019<\/p>\n\n\n\n
5\/ Website updates (10% of the work)<\/h3>\n\n\n\n
Having a website that stays the same for a long time, a very long time, is boring and not competitive. The SEO agency will update the pages from a to z, why? Because the more your website is updated, the more trust score you get from Baidu.<\/p>\n\n\n\n
The website update is regarding the content, the programming source code, the SEO modification, the web design, etc.<\/p>\n\n\n\n
Keeping the website fresh in a constantly growing and evolving environment (Internet) is a must because simply a website that is not updated loses its value.<\/p>\n\n\n\n
Baidu not only love frequently updated sites but fresh websites also, it means:<\/p>\n\n\n\n
\n- Inciting visitors to check back often for new content and updates.<\/li>\n\n\n\n
- Featuring company news like new services, products, etc.<\/li>\n\n\n\n
- Providing value (without directly pitching your leads all the time).<\/li>\n<\/ul>\n\n\n\n
An SEO agency treats your website as a garden, if it\u2019s left unattended, weeds will grow and plants will shrivel up and die.<\/p>\n\n\n\n
Trimming fertilizing, pruning, and removing pests in a strategic manner will get the most out of the garden; Your website is the same, it needs regular updates and maintenance to keep it functioning in a proper way so it can attract visitors and extension generates maximum revenue.<\/p>\n\n\n\n
GMA the SEO agency for China!<\/h2>\n\n\n\n
<\/figure>\n<\/div>\n\n\nBacklinks campaign will take 70% of the SEO process time (depending on the competition on the keywords). In order to increase the website\u2019s position (ranking in Baidu), you need to increase the popularity of the website, how do you do that?<\/p>\n\n\n\n
You increase the popularity of your website by creating pages and articles that speak about your website. This process takes a lot of energy and a lot of time because the SEO agency will be writing very good articles<\/p>\n\n\n\n
Web content matters a lot to onsite optimization. The post or the article must be unique with valuable information and the title must grab attention and be eye-popping.<\/p>\n\n\n\n
4\/Trust-rank: difficult to evaluate.<\/h3>\n\n\n\n
Trust rank is an algorithm that calculates how many websites talk about you. If you have different pages or websites that link to your websites, it will increase the TrustRank score. In China, it is so important to be ranked as a good reference site, because Chinese people rely always on the opinion of others.<\/p>\n\n\n\n
An SEO agency in China will have special techniques to increase the trust rank of your website.<\/p>\n\n\n\n
Backlinks leading to your website are like the backbone for a good trust-rank score, it is important to have links pointing to your website from other relevant websites, and the longer the links are pointing to you, the more trusted they become. On the other hand, good websites won\u2019t be linking out to bad websites.<\/p>\n\n\n\n
So by having a good trust rank score, Baidu says \u2018\u2018This website is great, the information on this site is just right for my customers, and so if it’s published on this site then I think it\u2019s going to be the best place for my customers to read it\u2019\u2019<\/p>\n\n\n\n
5\/ Website updates (10% of the work)<\/h3>\n\n\n\n
Having a website that stays the same for a long time, a very long time, is boring and not competitive. The SEO agency will update the pages from a to z, why? Because the more your website is updated, the more trust score you get from Baidu.<\/p>\n\n\n\n
The website update is regarding the content, the programming source code, the SEO modification, the web design, etc.<\/p>\n\n\n\n
Keeping the website fresh in a constantly growing and evolving environment (Internet) is a must because simply a website that is not updated loses its value.<\/p>\n\n\n\n
Baidu not only love frequently updated sites but fresh websites also, it means:<\/p>\n\n\n\n
- \n
- Inciting visitors to check back often for new content and updates.<\/li>\n\n\n\n
- Featuring company news like new services, products, etc.<\/li>\n\n\n\n
- Providing value (without directly pitching your leads all the time).<\/li>\n<\/ul>\n\n\n\n
An SEO agency treats your website as a garden, if it\u2019s left unattended, weeds will grow and plants will shrivel up and die.<\/p>\n\n\n\n
Trimming fertilizing, pruning, and removing pests in a strategic manner will get the most out of the garden; Your website is the same, it needs regular updates and maintenance to keep it functioning in a proper way so it can attract visitors and extension generates maximum revenue.<\/p>\n\n\n\n
GMA the SEO agency for China!<\/h2>\n\n\n\n