{"id":3600,"date":"2013-02-10T03:11:16","date_gmt":"2013-02-10T03:11:16","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=3600"},"modified":"2023-01-31T15:48:33","modified_gmt":"2023-01-31T15:48:33","slug":"mystery-shopping-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/mystery-shopping-china\/","title":{"rendered":"Mystery shopping in China"},"content":{"rendered":"\n

Nowadays, many companies use this Market research<\/a><\/strong> method to verify the quality of their own services in their shops. These tools also called mystery consumer is used externally by market research companies or watchdog organizations. Sometimes it is internally done and the target is to measure the quality of services that the Brand offer in its Shops.<\/p>\n\n\n\n

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\"Chanel<\/a><\/figure>\n<\/div>\n\n\n

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Evaluating customer service and quality control become important in China. News for potential customers and shoppers, get contact information, and details about the business in Retail, when customers come shopping<\/a>.<\/p>\n\n\n\n

In China, service is very important for Rich consumers, and get gather specific information about products and services is strategic for many brands, especially luxury Brands.<\/p>\n\n\n\n

Different methodology<\/h2>\n\n\n\n

When a client hires a company providing mystery shopping services, a survey methodology should be drawn up and agreed to which defines what information\/factors the Brand wants to measure, which can include:<\/p>\n\n\n\n