{"id":41089,"date":"2025-12-22T14:14:02","date_gmt":"2025-12-22T14:14:02","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=41089"},"modified":"2025-12-27T14:59:37","modified_gmt":"2025-12-27T14:59:37","slug":"high-end-ice-cream-market-in-china-sweet-business","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/high-end-ice-cream-market-in-china-sweet-business\/","title":{"rendered":"Ice Cream Market in China: A Guide for Foreign Brands"},"content":{"rendered":"\n<p>China is now one of the world\u2019s most competitive ice cream markets, and not just on volume, but on brand experience.<\/p>\n\n\n\n<p>Rising incomes, new consumption habits, and demand for premium products are reshaping how Chinese consumers buy ice cream. For foreign brands, this creates real opportunities, but also unique challenges. From cold-chain logistics to digital visibility, success in China requires a different approach.<\/p>\n\n\n\n<p>At our agency, we help international food and frozen dessert brands enter and grow in the Chinese market. We work daily with foreign brands on positioning, distribution, e-commerce, and digital marketing in China. Our experience on the ground allows us to turn market data into practical, actionable strategies.<\/p>\n\n\n\n<p>In this guide, we break down the ice cream market in China step by step. You will understand consumer trends, branding expectations, and go-to-market strategies, and learn how we help foreign brands build demand and scale sustainably in China.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Chinese consumers increasing demand for Ice Cream<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Important Figures<\/strong><\/h3>\n\n\n\n<div class=\"js-readingAid__text overflow-hidden readingAid__text--expanded\">\n<div>\n<ul class=\"list\">\n<li class=\"list__item\">The revenue in the Chinese Ice Cream segment reaches US$188m in 2019. The market is expected to grow annually by 3.7% (CAGR 2019-2023).<\/li>\n<li class=\"list__item\"><span class=\"readingSupport active\" data-type=\"cContainer\">In the market for Ice Cream, the volume is expected to amount to 38.9 kg by 2023. <\/span><\/li>\n<li>The average per capita consumption stands at 0.03&nbsp;kg in 2019.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>While starting your business, there are a few things you need to know about trends \u2018consumption. Actually, the Chinese consumers trend has changed over the past years. According to Nestl\u00e9, the progress of <a href=\"https:\/\/marketingtochina.com\/the-ice-cream-market-in-china-the-love-of-brands\/\">China&#8217;s ice cream industry<\/a> showed interesting trends. The first one concerns the need for refreshing and the interest in cold food which goes against their habit of drinking warm water.&nbsp; Indeed, in some cities during the summer the temperature can easily reach 30\u00b0 C to 42\u00b0. The second one is their preference to taste different or original ice cream flavors. It goes without saying that traditional milk, chocolate, and vanilla do not fulfill the Chinese middle-class customers\u2019 expectations. Both new trends challenge companies to work on specific tastes and develop new products for the changing preferences of this category of the Chinese population.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Health Concern<\/h3>\n\n\n\n<p>Because China is the country with the higher number in the world of diabetes cases, more and more people are calling for healthy or low-fat diets. This led to opportunities to create new ice cream premium health. Actually traditional ice cream might contain a lot of sugar and additives. In order to satisfy these customers, many manufacturers go back to natural ingredients. They are able to pay a price higher than the average for the good-tasting product which is better for their health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Ice Cream as a New Experience<\/h3>\n\n\n\n<p>Eating ice cream for Chinese people is also a way to get closer to western countries \u2018lifestyles. They are willing to pay more, not just because the product Itself is good but because this is a way to show their high social status. In the same way, this consumption draws a change in Chinese people\u2019s mindset because ice cream is associated with a pleasant time. Ice cream in western countries goes with a mood. You eat ice cream because you\u2019re not feel good or on the contrary because you\u2019re having a good time. Both have to deal with the notion of feelings which is not something current in Chinese culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e4agen-Dazs Can Serve as an Example of Success<\/h3>\n\n\n\n<p>Before starting its Business, <a href=\"https:\/\/www.businesstoday.in\/magazine\/lbs-case-study\/case-study-haagen-dazs-in-china\/story\/184779.html\" target=\"_blank\" rel=\"noopener\">the brand<\/a> did deep research about the Chinese market, especially regarding distribution. They knew that their product needed a constant temperature of -26\u00b0 C. Because, it\u2019s complicated to respect that for Chinese distributors, the brand decided to manage it itself. Then they imported the products from the US and European factories, rather than calling local manufacturers. First and foremost, they noticed that during the winter, Chinese people stop carrying frozen desserts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign-1024x435.jpg\" alt=\"\" class=\"wp-image-47772\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign-1024x435.jpg 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign-300x128.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign-768x326.jpg 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign-1080x459.jpg 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/03\/Haagen-Dazs-Chinese-Canadian-Ethnic-Campaign.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>While European consumers prefer staying home to eat ice cream, Chinese people prefer to eat them in the retail environment. This is the reason why the brand decided to have its own shop to sell ice cream.&nbsp; And on the contrary, to retailers in Europe, China\u2019s were built and decorated as luxurious spaces. Of course, luxurious places go at a higher price, the symbol of great quality. Being an expensive brand in China is synonymous with luxury. Once again, it\u2019s a question of image and perception by others, in order to show that they belong to a certain social category.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>You can also read our <a href=\"\/food-market-china-export-guide\/\">Strategic Guide to Export Food Brands in China<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ice Cream Brand Launch Strategies<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"515\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Digital-China.jpg\" alt=\"\" class=\"wp-image-47642\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Digital-China.jpg 945w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Digital-China-300x163.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Digital-China-768x419.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Value Proposition<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Once you have established your Ice cream brand and what you are selling to your audience market, you have to convince the consumers of that market to make a purchase. The reason Chinese people buy your product is that they see the great value you are offering. You can offer a practical value linked to the quality of the product or perceived value, such as status from owning the brand. A good perceived value strategy is that they have an attractive design. The important point, you can emphasize your brand by showing how your brand differs from the products of competitors. You can also propose a reasonable price competing with other ice cream brands with a slogan telling customers that &#8220;they get premium quality without paying a premium price&#8221;.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Picking A Brand Name: Naming Brand Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In Marketing, the brand name is really important. For an Ice cream company, your brand name is an asset that can really help your brand make an impact. Picking the right name can be tricky but the best advice that we can give is to pick a name that matches your brand value and the worldview of your potential customers. Think ahead to how your brand name would be received.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating a Brand Identity: E-Reputation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>When you wonder how to start an Ice cream business online, the first thing that comes to mind is brand identity of the brand. It&#8217;s important not to ignore this part of your expansion as the look and feel of your brand will decide how it is perceived by your Chinese audience and ultimately to sales and revenue.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website &amp; Online Store<\/strong><\/li>\n<\/ul>\n\n\n\n<p>After, all the previous steps, it is vital to invest in getting a professional website to be the face of your Ice cream brand.&nbsp; When your potential clients would visit your website make sure you present to them your best face. Design standards are high up in the clouds these days and people are easily turned off by bad design. This is even truer if you are trying to sell your ice cream products online. High-quality photos of your products represent a single point that can make or break your brand value. <strong>Make sure that your eCommerce store\/website is hosted in China.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Let&#8217;s talk about<\/strong><strong> the Distribution<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Like for all foreign products, thinking about distribution is the determinant for the success of your business. Sales at online brand stores such as official shopfronts at e-commerce giant T mall increased from 3% to 16 % between 2012 and 2017. Consumers in big cities enjoy eating packed ice cream as a snack during their leisure time. Consequently, thinking about the family format is essential.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Setup &amp; Strategies<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As an Ice cream company, Chinese social media is your best friend. Without a well-thought social media strategy and implementation, you are literally wasting money. In fact, you will not be able to earn any significant ice cream sales without the power of Chinese social media propelling your website. Social media helps to generate traffic to your website and increase your brand engagement. Social media can help you quickly market your brand with relatively low budgets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promotion &amp; Marketing&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As a Premium Ice cream brand with limited budgets, your best bet is to focus on digital marketing to get the word out there. At the same time, also think of some innovative ideas for offline marketing.<\/p>\n\n\n\n<p><strong>In brief, <span class=\"st\">you can&#8217;t simply launch your ice cream brand and expect people to come buying your premium brand, it will not work. L<\/span>aunching a premium ice cream brand in China requires creativity and a detailed strategy about distribution. It is also very important to think about your digital presence<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"444\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Smart-Marketing-China.png\" alt=\"\" class=\"wp-image-47644\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Smart-Marketing-China.png 929w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Smart-Marketing-China-300x143.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/12\/Smart-Marketing-China-768x367.png 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><strong>GMA can help you to improve or start your business. <\/strong><strong>If you would like to talk to me about your brand, contact us!<\/strong><\/p>\n\n\n\n<p>We are specialists in:<\/p>\n\n\n\n<p><b>E-REPUTATION<\/b>: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users.<\/p>\n\n\n\n<p><b>SEO<\/b>: Search Engine Optimization of your website will be essential, our team of specialists will take care of your e-reputation, and the management of your social networks while setting up an SEO \/ SEM campaign allowing you to gain places in the ranking of the Baidu Chinese search engine.<\/p>\n\n\n\n<p><b>LEAD<\/b> <b>GENERATION<\/b>: Our teams are professionals in lead generation. To optimize it, your e-reputation must be irreproachable. Investing in online advertising and creating quality content will help you develop your e-reputation. Finally, the evaluation of the results will be important to guide us in the next stages of your development.<\/p>\n\n\n\n<p><b>DIGITAL<\/b> <b>SOLUTIONS<\/b>: Website creation, development, and audit; social media marketing (including WeChat &amp; Weibo); PR; monthly reports and analyzes by our team of experts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1024x313.png\" alt=\"\" class=\"wp-image-41432\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1024x313.png 1024w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-300x92.png 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-768x235.png 768w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo-1080x331.png 1080w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/05\/Gentlemen-Marketing-Agency-Black-Logo.png 1630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We help foreign brands understand the ice cream market in China, from consumer trends to distribution strategies and premium brand positioning.<\/p>\n","protected":false},"author":4,"featured_media":83384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[393,5557],"tags":[],"class_list":["post-41089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-2","category-sectors"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/41089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=41089"}],"version-history":[{"count":18,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/41089\/revisions"}],"predecessor-version":[{"id":83433,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/41089\/revisions\/83433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/83384"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=41089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=41089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=41089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}