{"id":42197,"date":"2018-06-07T10:27:47","date_gmt":"2018-06-07T10:27:47","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=42197"},"modified":"2024-01-31T04:32:10","modified_gmt":"2024-01-31T04:32:10","slug":"inspiring-story-wewood-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/inspiring-story-wewood-china\/","title":{"rendered":"Inspiring Story: WeWood in China"},"content":{"rendered":"\n

We are going to analyze the marketing strategy of the Italian Eco-Friendly Brand Wewood in China<\/p>\n\n\n\n

The Spirit of Environment-Friendly Watch Brand <\/strong><\/h2>\n\n\n\n

What is the first idea in your mind when you hear the name of the brand WeWOOD?<\/a> <\/span>Something related to the environment? Yes, you are right, however, the idea about the brand is way deeper. Let\u2019s see how it all started..<\/span><\/p>\n\n\n

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Once upon a time in 2009, an eco-smart entrepreneur from Italy came up with the idea to create a brand that will combine the mix of environmental commitment, Italian quality, and fashion. Isn\u2019t it an amazing idea regarding the current environmental situation in the world? The brand was created in Florence, a city well known for its beauty, art, and creativity.\u00a0 That is a very unique case when\u00a0the artistic heritage of Florence collides with the commitment to save Mother Nature and it ends up with something beautiful like WeWOOD. WeWOOD is reflecting the Italian ability to create unique items in combination with the need for greater care and attention to our planet.<\/p>\n\n\n\n

The WeWOOD line of wooden watches is a combination of style, luxury, and environmental responsibility. Inspired by the beauty of the Tuscan territory, WeWOOD timepieces reflect the great cultural and artistic heritage of Florence. All watches are designed with high attention to detail and an eco-conscious mind. We use different types of wood, each with a peculiar color and characteristics, making them a perfect accessory for any outfit. Being made of 100% wood, WeWOOD watches are non-toxic, free of chemicals, and extremely lightweight.<\/p>\n\n\n\n

With WeWOOD Stay Fashionable & Nature Friendly <\/strong>– Be Close to The Nature\u00a0<\/strong><\/h2>\n\n\n
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The Brand has a great strategy to save our planet \u201cYou Buy a WeWOOD, We plant a Tree\u201d. Their reforestation program started in 2010 in <\/strong>partnership with American forests, the oldest national nonprofit conservation organization in the country for the protection of America’s forests. Therefore, WeWOOD restores forests that were inevitably harmed by fire disasters providing new homes for black bears, elks, and lynxes. In addition, WeWood has planted thousands of trees along the Mexico Rio de las Vacas which is home to many threatened species. Planted woods provide shade to the river banks,\u00a0 lower the water temperature, increasing oxygen levels in the water. In that specific area, they have planted more than 100 000 trees, which created a great effect on the health of the environment.<\/p>\n\n\n\n

Furthermore, WeWOOD is planning to expand the collection of their watch lines and improve the quality of the product and by 2020 plant 1 million trees.<\/p>\n\n\n\n

To achieve their goals to save the Planet, WeWOOD teamed up with two more environmental organizations around the world such as Trees for the future and Treedom.\u00a0 Internationally WeWOOD in collaboration with Trees for the Future, it has planted over 65 million trees in 30 countries from Asia and Africa to the Americas. These organizations are really making a difference.<\/p>\n\n\n\n

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Latest Tips on How to Market Your Luxury Watch in China<\/a><\/blockquote>