Celebrities and brand representative<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/libai-idols-1024x611.png\")
<\/figure>\n<\/div>\n\n\nThis time, the new product Li Bai xinxin laundry beads are different from the past. The product was \u201crejuvenated\u201d, attracting more young consumers. Libai asked to Nine Percent, a Chinese Idol Group, for its product\u2019s promotion. This attracted a lot of their fans to buy these laundry beads.<\/p>\n\n\n\n
These 9 young boys were selected from a popular variety show called \u00ab Idol producer \u00bb<\/a>. The contest was organized by IQiyi, currently one of the largest online video sites in the world with over 500 MAU<\/a> (monthly active users), which also organized the other popular music web show \u201cthe rap of China\u201d. Idol producer is a Chinese reality boy group survival show, where the audience can \u201cpick\u201d their favorite candidate among 100 performers, to form the final nine contestants group : Nine Percent.<\/p>\n\n\n\nDesign and packaging<\/h3>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/nine-percent-1024x613.jpg\")
<\/figure>\n<\/div>\n\n\nLet\u2019s get back in marketing to China, these brand representatives are attractive for sure, but the packaging of Libai is also attractive.<\/p>\n\n\n\n
The appearance of these laundry bead called \u201cheart beads\u201d is very lovely and different from the traditional washing products. The packaging is exquisite and fashionable, attracting eyeballs of young people. Heart beads make laundry products no longer only household items, it can become a fun and good gift for the one you like. The social value of this new product has successfully ignited fans and become currently one of the most popular products online.<\/p>\n\n\n\n
Social media and promotion<\/h2>\n\n\n\n
Besides quality and beautiful posters, Libai also leveraged different social media platforms to promote its \u201cheart beads\u201d :<\/p>\n\n\n\n
\n- On Douyin<\/a>\u00a0: the trendiest short-video app in China among young people. It\u2019s possible to advertise directly on this app, paying and putting promotion video on it, or it is also possible to create what we call a \u201cchallenge\u201d on Douyin. Users can participate to the challenge, which is more engaging and can make the advertisement more viral online. But here, having Nine percent group is sufficient for the product\u2019s promotion.<\/li>\n\n\n\n
- Taobao<\/a> : One of Chinese biggest e-commerce platform. It has been for years the reference of online shopping platform in China and nowadays Taobao has integrated new features such as short-videos to improve consumer\u2019s shopping experience online.<\/li>\n\n\n\n
- NetEase music : where there are entertainment, there are online users. And where there are online users, there are potential consumers. NetEase music<\/a> is a freemium music streaming service. Instead of just putting songs and photo of Nine Percent Group, Libai use the advertising section provided by the platform to put its poster.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/libai-apps-1024x608.png\")
<\/figure>\n<\/div>\n\n\nKOLs\u2019 influence in China<\/h2>\n\n\n\n
This kind of marketing buzz in China is not the first and will not be the last one. In China, celebrities and stars\u2019 influence is quite important and they participate a lot on product advertising. They are part of Chinese KOLs or key opinion leaders.<\/p>\n\n\n\n
KOLs can also be bloggers, social platforms personality or any talented people who has a lot of followers. Along with the development of internet, the social network has become a necessary part of people\u2019s daily life. Nowadays, Chinese people spend a lot of time on entertainment apps and social media platforms. They are very connected between them and things can go viral very fast online in China. They are more often reading and speaking online instead of through more traditional forms of main stream media.<\/p>\n\n\n\n
A lot of brands seek to collaborate with KOLs and it\u2019s very important to find the good person, who suit with your product.<\/p>\n\n\n\n
How can we help you with KOL marketing in China ?<\/h2>\n\n\n\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/07\/KOL-influencers-1024x512.jpg\")
<\/figure>\n<\/div>\n\n\nWith our address book, we can contact and choose the appropriate KOL for your campaign. It is all depending on your positioning and your target, and we can help you to analyze it. Click here to know more about our KOL services<\/a>.<\/strong><\/p>\n\n\n\nGMA is specialized on digital marketing in China. We use the latest digital tools to help brands to enter the China\u2019s market. We have developed many successful projects because we stay up-to-date with the trends on this market and know well Chinese consumers.<\/p>\n\n\n\n
At this stage of development, China has a lot of booming industries. This is a promising and huge market with its own culture and way to function. Want to start a business in China? Do not hesitate to contact us.<\/p>\n\n\n
\n![\"\"](\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2018\/06\/gma-logo-new-2.jpg\")
<\/figure>\n<\/div>\n\n\nOther interesting articles :<\/p>\n\n\n\n
\n- Coffee Market in China: How to Sell your Coffee<\/a><\/li>\n\n\n\n
- Why is Evian so expensive in China ? <\/a><\/li>\n\n\n\n
- Why and how to target the Chinese millennial generation ?<\/a> <\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Since their launching, Libai’s new products have been snapped up by fans and sold out for 9 consecutive days. Within few days, there was 50,000 box of laundry bead sold online. There was one day, the products only lasted for 20 min on Libai\u2019s official website and then was completely sold out. About Libai Liby […]<\/p>\n","protected":false},"author":4,"featured_media":43180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5559],"tags":[],"class_list":["post-43172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=43172"}],"version-history":[{"count":5,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172\/revisions"}],"predecessor-version":[{"id":75700,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172\/revisions\/75700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/43180"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=43172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=43172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=43172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n<\/div>\n\n\nThis time, the new product Li Bai xinxin laundry beads are different from the past. The product was \u201crejuvenated\u201d, attracting more young consumers. Libai asked to Nine Percent, a Chinese Idol Group, for its product\u2019s promotion. This attracted a lot of their fans to buy these laundry beads.<\/p>\n\n\n\n
These 9 young boys were selected from a popular variety show called \u00ab Idol producer \u00bb<\/a>. The contest was organized by IQiyi, currently one of the largest online video sites in the world with over 500 MAU<\/a> (monthly active users), which also organized the other popular music web show \u201cthe rap of China\u201d. Idol producer is a Chinese reality boy group survival show, where the audience can \u201cpick\u201d their favorite candidate among 100 performers, to form the final nine contestants group : Nine Percent.<\/p>\n\n\n\n Let\u2019s get back in marketing to China, these brand representatives are attractive for sure, but the packaging of Libai is also attractive.<\/p>\n\n\n\n The appearance of these laundry bead called \u201cheart beads\u201d is very lovely and different from the traditional washing products. The packaging is exquisite and fashionable, attracting eyeballs of young people. Heart beads make laundry products no longer only household items, it can become a fun and good gift for the one you like. The social value of this new product has successfully ignited fans and become currently one of the most popular products online.<\/p>\n\n\n\n Besides quality and beautiful posters, Libai also leveraged different social media platforms to promote its \u201cheart beads\u201d :<\/p>\n\n\n\n This kind of marketing buzz in China is not the first and will not be the last one. In China, celebrities and stars\u2019 influence is quite important and they participate a lot on product advertising. They are part of Chinese KOLs or key opinion leaders.<\/p>\n\n\n\n KOLs can also be bloggers, social platforms personality or any talented people who has a lot of followers. Along with the development of internet, the social network has become a necessary part of people\u2019s daily life. Nowadays, Chinese people spend a lot of time on entertainment apps and social media platforms. They are very connected between them and things can go viral very fast online in China. They are more often reading and speaking online instead of through more traditional forms of main stream media.<\/p>\n\n\n\n A lot of brands seek to collaborate with KOLs and it\u2019s very important to find the good person, who suit with your product.<\/p>\n\n\n\n With our address book, we can contact and choose the appropriate KOL for your campaign. It is all depending on your positioning and your target, and we can help you to analyze it. Click here to know more about our KOL services<\/a>.<\/strong><\/p>\n\n\n\n GMA is specialized on digital marketing in China. We use the latest digital tools to help brands to enter the China\u2019s market. We have developed many successful projects because we stay up-to-date with the trends on this market and know well Chinese consumers.<\/p>\n\n\n\n At this stage of development, China has a lot of booming industries. This is a promising and huge market with its own culture and way to function. Want to start a business in China? Do not hesitate to contact us.<\/p>\n\n\n Other interesting articles :<\/p>\n\n\n\n Since their launching, Libai’s new products have been snapped up by fans and sold out for 9 consecutive days. Within few days, there was 50,000 box of laundry bead sold online. There was one day, the products only lasted for 20 min on Libai\u2019s official website and then was completely sold out. About Libai Liby […]<\/p>\n","protected":false},"author":4,"featured_media":43180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5559],"tags":[],"class_list":["post-43172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=43172"}],"version-history":[{"count":5,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172\/revisions"}],"predecessor-version":[{"id":75700,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/43172\/revisions\/75700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/43180"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=43172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=43172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=43172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Design and packaging<\/h3>\n\n\n
<\/figure>\n<\/div>\n\n\nSocial media and promotion<\/h2>\n\n\n\n
\n
<\/figure>\n<\/div>\n\n\nKOLs\u2019 influence in China<\/h2>\n\n\n\n
How can we help you with KOL marketing in China ?<\/h2>\n\n\n
<\/figure>\n<\/div>\n\n\n<\/figure>\n<\/div>\n\n\n\n