{"id":51836,"date":"2025-07-08T15:04:07","date_gmt":"2025-07-08T15:04:07","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=51836"},"modified":"2025-11-07T07:08:38","modified_gmt":"2025-11-07T07:08:38","slug":"the-beginners-guide-to-bilibili-marketing-the-hottest-video-platform-in-china","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/the-beginners-guide-to-bilibili-marketing-the-hottest-video-platform-in-china\/","title":{"rendered":"Bilibili Marketing Guide for Targeting Chinese Gen Z"},"content":{"rendered":"\n

Bilibili isn\u2019t just for anime fans, it\u2019s China\u2019s Gen Z powerhouse.
While most marketers focus on platforms like WeChat, Douyin, or Xiaohongshu, Bilibili is quietly capturing the attention and loyalty of millions of young Chinese consumers. With over 80% of its users under 35, it’s become a prime space for brands looking to connect with China\u2019s next generation.<\/p>\n\n\n\n

At GMA, we\u2019ve helped global brands tap into Bilibili\u2019s vibrant ecosystem through influencer campaigns, branded content, and platform strategy. We understand how this unique platform works\u2014and how to make it work for you.<\/p>\n\n\n\n

In this article, you\u2019ll learn why Bilibili matters, how it\u2019s different from other Chinese platforms, and which marketing tactics are delivering real results for international brands.<\/p>\n\n\n\n\n\n

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