{"id":53449,"date":"2020-01-26T13:02:03","date_gmt":"2020-01-26T13:02:03","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=53449"},"modified":"2024-01-31T04:36:49","modified_gmt":"2024-01-31T04:36:49","slug":"what-is-the-difference-between-baidu-seo-and-sem","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/what-is-the-difference-between-baidu-seo-and-sem\/","title":{"rendered":"What is the difference between Baidu SEO and SEM?"},"content":{"rendered":"\n

In this article, I am going to answer the question of how to make Chinese people find you.<\/p>\n\n\n\n

What are SEM and SEO?<\/h2>\n\n\n\n

SEM is search engine marketing, while SEO stands for search engine optimization. When it comes to entering the Chinese market, both of them serve as tools to improve a brand’s visibility and further move to working on one\u2019s reputation. They can be used solely and they can be used in combination for a better result.<\/p>\n\n\n\n

Why do you need SEO and\/or SEM?<\/h2>\n\n\n
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That is to say, the primary aim of doing SEO<\/a> and SE<\/a>M is to make you visible to the Chinese people. It is not an easy task because you have competition here. China is a huge market with barely any gaps in it right now. They can easily find what they are looking for.<\/p>\n\n\n\n

So it is not only important to be there on Baidu<\/a>, but also to be on top. Imagine two different cases.<\/em><\/p>\n\n\n\n

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  1. A Chinese person is looking for a product you can sell. He types it in the search bar of Baidu and gets millions of links and checks a few. You might be 10th<\/sup>, 1000th<\/sup>, 1000000th<\/sup>, etc.<\/li>\n\n\n\n
  2. A Chinese person is looking for a product you can sell. He types it in the search bar of Baidu and gets millions of links and checks a few. And you are among the first five, let\u2019s say.<\/li>\n<\/ol>\n\n\n\n

    So what\u2019s the conclusion? Only being on top of the search requests gives you chance to be found and checked by your target audience.<\/strong><\/p>\n\n\n\n

    This is what SEO and SEM do.<\/p>\n\n\n\n

     <\/h2>\n\n\n\n

    What is the main difference between SEO and SEM?<\/h2>\n\n\n\n

    The main difference is to what extent the effect they give is long-lasting for you. SEM is more of a short-term tactic to get more attention. Once you finish with SEM, there will be no post-effect. SEO is a long process<\/a>, but the results it gives might work for a very long time thereafter.<\/p>\n\n\n\n

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    What is SEM?<\/h3>\n\n\n\n

    Search engine marketing is a fast way to generate leads. It requires relatively small effort and leans mostly on your budget. It is an eMedia Buying strategy. <\/p>\n\n\n\n

    The mechanism is as follows:<\/h4>\n\n\n\n