{"id":53567,"date":"2025-10-09T15:25:02","date_gmt":"2025-10-09T15:25:02","guid":{"rendered":"https:\/\/marketingtochina.com\/?p=53567"},"modified":"2025-11-07T07:21:34","modified_gmt":"2025-11-07T07:21:34","slug":"why-every-company-in-china-needs-to-have-baidu-baike","status":"publish","type":"post","link":"https:\/\/marketingtochina.com\/why-every-company-in-china-needs-to-have-baidu-baike\/","title":{"rendered":"Baidu Baike Pages: Build Trust and Visibility in China"},"content":{"rendered":"\n<p>85% of Chinese internet users rely on Baidu, and having a Baidu Baike page (part of <a href=\"https:\/\/marketingtochina.com\/introduction-baidu-ecosystem-and-apps\/\" data-type=\"link\" data-id=\"https:\/\/marketingtochina.com\/introduction-baidu-ecosystem-and-apps\/\">Baidu&#8217;s apps ecosystem<\/a>) can instantly boost your brand\u2019s credibility instantly compared to competitors<\/p>\n\n\n\n<p>In China\u2019s competitive online landscape, trust is everything. Consumers and partners want proof that your brand is real, reliable, and recognized. That\u2019s where Baidu Baike \u2014 China\u2019s version of Wikipedia \u2014 plays a powerful role in shaping how people perceive your company.<\/p>\n\n\n\n<p>At GMA, we\u2019ve helped hundreds of international brands establish their presence in China. With over a decade of experience in Baidu marketing, we know exactly how to leverage Baike to strengthen visibility and build trust.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain what Baidu Baike is, why it matters for your reputation, and how we can help you create a verified page that drives authority, credibility, and business growth in China.<\/p>\n\n\n\n\n\n<section id=\"brxe-mgpwzx\" class=\"brxe-section\"><div id=\"brxe-yqoynz\" class=\"brxe-container\"><div id=\"brxe-kfqegn\" class=\"brxe-div\"><div id=\"brxe-mzqqxn\" class=\"brxe-block\"><i id=\"brxe-nqugfs\" class=\"fas fa-earth-asia brxe-icon\"><\/i><div id=\"brxe-cjjuuo\" class=\"brxe-text-basic\">Let\u2019s Discuss Your China Strategy<\/div><\/div><div id=\"brxe-cjopah\" class=\"brxe-text-basic\">Our specialists at GMA are here to help you understand the Chinese market and find the best strategy to reach your goals. Tell us about your brand, and let\u2019s build a strategy that works.<\/div><\/div><?xml encoding=\"UTF-8\"><div id=\"brxe-zifmsb\" data-script-id=\"zifmsb\" class=\"brxe-accordion-nested\"><div id=\"brxe-zpypiz\" class=\"brxe-block\"><div id=\"brxe-quxyyt\" class=\"brxe-block accordion-title-wrapper\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-controls=\"brxe-tbczbk\"><p id=\"brxe-riplut\" class=\"brxe-heading\">Contact us Now<\/p><i id=\"brxe-ygyjuv\" class=\"fas fa-arrow-down-long brxe-icon brx-icon-transform\"><\/i><\/div><div id=\"brxe-tbczbk\" class=\"brxe-block accordion-content-wrapper\" role=\"region\"><div id=\"brxe-qiyhmh\" class=\"brxe-shortcode\"><script>\nvar 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  } );} );\n<\/script>\n<\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">What is Baidu Baike?<\/h2>\n\n\n\n<p><a href=\"http:\/\/baike.baidu.com\" target=\"_blank\" rel=\"noopener\">Baidu Baike<\/a> is a Chinese alternative to the well-known Wikipedia. It is part of the Baidu ecosystem &#8211; the most popular Chinese search engine with an audience of 85% of the total Internet users in China and is recording more than <a href=\"https:\/\/www.similarweb.com\/website\/baike.baidu.com\/\" target=\"_blank\" rel=\"noopener\">300 million monthly visits as of 2021<\/a>. Baike is one of the many sub-site of the <a href=\"https:\/\/marketingtochina.com\/introduction-baidu-ecosystem-and-apps\/\" data-type=\"post\" data-id=\"7351\">Baidu eco-system<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"325\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike3.jpg\" alt=\"baidu baike vs wikipedia\" class=\"wp-image-53570\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike3.jpg 773w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike3-300x126.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike3-768x323.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p>The main difference between Wikipedia and Baidu Baike is not its technical peculiarity, but the fact that it is extremely important and useful for your reputation in China and their view of you, and your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the biggest benefit Baike can give you?<\/h2>\n\n\n\n<p>If you strive to enter the Chinese market and get as many people interested in you and your product, be it a service or goods, Baike will give you a top rank on Baidu, that is to say:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You are on top of <a href=\"\/baidu-seo\/\">Baidu<\/a>;<\/li>\n\n\n\n<li>People search by keywords that relate to you and they find you instantly;<\/li>\n\n\n\n<li>People searching get an impression you are credible.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What do Chinese people think when they see you are on Baike?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>China is a big country with huge capacity in any industry or any field of expertise \u2013 \u201cCompetition\u201d is China\u2019s second name.<\/li>\n\n\n\n<li>China is country full of scams \u2013 \u201cStay cautious\u201d is China\u2019s business logo.<\/li>\n\n\n\n<li>Baike is a tool to verify your business image and state you are official, legal \u2013 \u201cA Certificate of Trust\u201d is Baidu\u2019s nature.<\/li>\n<\/ul>\n\n\n\n<p>That is to say, when the Chinese search for anything related to you on Baidu (remember it\u2019s more than 1 billion people or 85% of China\u2019s population), and they see you on top with an informative Baike page, they get you <em>shortlisted<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does it look like and what does it bring?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1334\" data-id=\"53573\" data-link=\"https:\/\/marketingtochina.com\/why-every-company-in-china-needs-to-have-baidu-baike\/wechat-image_20191215201329-2\/\" data-url=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/WeChat-Image_20191215201329-1.png\" data-width=\"750\" src=\"https:\/\/i1.wp.com\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/WeChat-Image_20191215201329-1.png?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1334\" data-id=\"53572\" data-link=\"https:\/\/marketingtochina.com\/why-every-company-in-china-needs-to-have-baidu-baike\/baike5\/\" data-url=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike5.png\" data-width=\"750\" src=\"https:\/\/i1.wp.com\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike5.png?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"1334\" data-id=\"53571\" data-link=\"https:\/\/marketingtochina.com\/why-every-company-in-china-needs-to-have-baidu-baike\/baike4\/\" data-url=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike4.jpg\" data-width=\"750\" src=\"https:\/\/i1.wp.com\/marketingtochina.com\/wp-content\/uploads\/2019\/12\/baike4.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Take a look at the Getchee\u2019s Baike page \u2013 one of our clients. It provides all the necessary information about this Now popular GIS technology company. It also gives a link to their website \u2013 a chance to be contacted directly.<\/p>\n\n\n\n<p>Baike&#8217;s page made them appear on top in Baidu (as it is an automatic result with Baike being part of the Baidu system) and contributed to them getting 5-10 leads per single day! It should be noted that it is extremely hard for Taiwanese companies to enter the inner Chinese market because of the tensions between us. However, Getchee got over this partly owing to Baike.<\/p>\n\n\n\n<p>So, it is a perfect example of how effective Baike is for new businesses in China.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Baidu Baike necessary for your company in China?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">An additional source of trust <\/h3>\n\n\n\n<p>Any reputable brand has a page on Baidu Baike. Setting it up requires official Baidu verification. Therefore, Chinese people find the information in Baike trustworthy.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>About Baidu&#8217;s subsites, Read as well: <a href=\"\/baidus-content-creation-platform-baijiahao\/\">Baidu\u2019s Content Creation Platform: Baijiahao<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Baidu Baike Page Contribute to your Online Visibility <\/h3>\n\n\n\n<p>As long as Baidu itself is a search engine, it is the wherewithal of any business\u2019s commercial activity. That is to say, just like Google, Baidu offers a few opportunities to leverage from being on top of the search results.<\/p>\n\n\n\n<p>Baidu Baike is one of the tools that allows you to get a high rank on Baidu provided that the keywords on your page correspond to the search request.<\/p>\n\n\n\n<p>With that being said, it is clear that having a page in Baike allows you to develop a high organic search ranking.<\/p>\n\n\n\n<p>What it gives is that people searching for a similar product or service will see you on top.<\/p>\n\n\n\n<p>A Baidu Baike page can be loaded with references and links related to your business. This facilitates redirection and makes your other accounts all over the Chinese web easily accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An ample source of information <\/h3>\n\n\n\n<p>Baidu Baike is the most informative platform on the Chinese web. It contains around 15 million pages with information ranging from recipes to brand details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the advantages of Baidu Baike for business entering China market?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Low cost.<\/li>\n\n\n\n<li>Good.<\/li>\n\n\n\n<li>Fast.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What should you do to make use of Baidu Baike:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Set up an account<\/li>\n\n\n\n<li>Place all the relevant information there.<\/li>\n\n\n\n<li>Wait for a while\u2026<\/li>\n\n\n\n<li>Enjoy getting exhausted with leads\/buyers from China.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">All in all, what a Baidu Baike page gives you is:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>full, amplified brand image;<\/li>\n\n\n\n<li>visibility on the Chinese web;<\/li>\n\n\n\n<li>trust of the searchers;<\/li>\n\n\n\n<li>more exposure to your promotional accounts or e-stores.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to get a page on Baidu Baike?<\/h3>\n\n\n\n<p>Just <a href=\"https:\/\/marketingtochina.com\/contact-us\/\" data-type=\"page\" data-id=\"34200\">contact us<\/a> \u2013 we will guide you through the process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"403\" src=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06.jpg\" alt=\"GMA AGENCY\" class=\"wp-image-54999\" srcset=\"https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06.jpg 992w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06-300x122.jpg 300w, https:\/\/marketingtochina.com\/wp-content\/uploads\/2020\/05\/06-768x312.jpg 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p>We are  GMA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>we have 10 years of experience of marketing foreign businesses in China;<\/li>\n\n\n\n<li>we have hundreds of successful stories to showcase;<\/li>\n\n\n\n<li>we have foreign experts to understand you and design strategies;<\/li>\n\n\n\n<li>we have local Chinese experts to perform tasks and deliver a result to you.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong>Don\u2019t hesitate to <a href=\"https:\/\/marketingtochina.com\/contact-us\/\" data-type=\"page\" data-id=\"34200\">contact us <\/a>for more details.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>85% of Chinese internet users rely on Baidu, and having a Baidu Baike page (part of Baidu&#8217;s apps ecosystem) can instantly boost your brand\u2019s credibility instantly compared to competitors In China\u2019s competitive online landscape, trust is everything. Consumers and partners want proof that your brand is real, reliable, and recognized. That\u2019s where Baidu Baike \u2014 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":82374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[315],"tags":[],"class_list":["post-53567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baidu-e-marketing-china"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/53567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/comments?post=53567"}],"version-history":[{"count":7,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/53567\/revisions"}],"predecessor-version":[{"id":82991,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/posts\/53567\/revisions\/82991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media\/82374"}],"wp:attachment":[{"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/media?parent=53567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/categories?post=53567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingtochina.com\/wp-json\/wp\/v2\/tags?post=53567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}